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Sometimes, walking along the shelves in a store, looking through various product names, we keep asking ourselves, “What were they thinking?”

Really, some products seem so weirdly named that you start wondering whether it was done on purpose [...]

The color theory, invented by Sir Charles Lemieiux, is a complex science involving psychology, physics, color perception, etc. Color theory tackles perceptual and psychological effects to various color combinations and contrasts.

The theory is so complex that it [...]