We all know that dogs are “man’s best friend,” but can that awww-factor when we see a cute little pooch actually influence us to buy things? Apparently so — otherwise we wouldn’t see dogs starring in so many advertisements! Let’s check out some examples of pup-persuasion:
Nutri Balance: Hand
Advertising Agency: Prolam Y&R Santiago, Santiago, Chile
Text on ad: Bad food, bad dog. All the vitamins, all the flavor.
Purina Bark in the Park: Tree
Advertising Agency: Ogilvy, Auckland, New Zealand
Purina Bark in the Park is the biggest event for dogs in New Zealand.
Sunlight Anti-bacterial Dishwashing Liquid: Plate
Advertising Agency: Lowe Bull, Johannesburg, South Africa
Text on ad: Sometimes bad things happen to good plates.
Hyundai Israel: Dog
Advertising Agency: Shalmor Avnon Amichay / Y&R, Tel Aviv, Israel
Text on ad: Hyundai Coupe. 0 to 100 km/h in 8.4 sec.
BMW M5: Dog spoof
Coaching-canin.com – Dog training school: Postman
Advertising Agency: CBGrey, Paris, France
Text on ad: Dog training lessons. Coaching-canin.com
Stockholms Hundforum (Daytime dog care): Wanking dog
Advertising Agency: Jung von Matt, Stockholm, Sweden
Text on ad: What’s your dog up to when it’s home alone?
Colgate MaxFresh with Mini Breath Strips: Dog
Advertising Agency: Y&R Dubai, UAE
Text on ad: Here, boy!
TopRain Fertilizer: Dog
Agency: Batey Redcell, Thailand
Text on ad: Stronger Roots with TopRain Fertilizer
World Dog Games: Autograph
Advertising Agency: Three Drunk Monkeys, Sydney, Australia
Text on ad: Who Will Be Top Dog?
Pedigree: Bouvier Bernois
Text on ad: Advertising Agency: Savaglio\TBWA, Buenos Aires, Argentina
BMW: Dog
Advertising Agency: KING Helsinki, Finland
Text on ad: More power, less consumption.
Nutri Balance: Husband
Advertising Agency: Prolam Y&R Santiago, Santiago, Chile
Text on ad: Bad food, bad dog. All the vitamins, all the flavor.
Colgate: Hunter
Advertising Agency: Y&R, New York, USA
Text on ad: Brushing for 2 minutes will be healthy for everyone.
GrandOptical, Black Collection: Dog 3
Advertising Agency: Young & Rubicam France
Text on ad: Black Collection 99. You don’t need Paris Hilton’s dog to have her style.
RSPCA: Mop
Advertising Agency: GPYR Brisbane, Australia
Text on ad: Show us some love. We’ll return the favor. RSPCA
3M Micro Projector: Dog
Advertising Agency: BUTTER. Berlin/Duesseldorf, Germany
Text on ad: Entertainment everywhere.
Nutrecan Senior: Adults only
Advertising Agency: Gomez Chica/EURO RSCG, Medellín, Colombia
Text on ad: Adults only.
The Horse and Hound Boutique: We know what dogs like
Advertising Agency: Ruth Advertising, Stockholm, Sweden
NOE Animal Shelter Hungary: Carwash
Advertising Agency: Leo Burnett Budapest, Hungary
Text on ad: Animals need money too.
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