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    10 Foods You’ll Hope They Are not What They Seem to Be

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    Sometimes, walking along the shelves in a store, looking through various product names, we keep asking ourselves, “What were they thinking?” Really, some products seem so weirdly named that you start wondering whether it was done on purpose (to attract attention) or that was just an unlucky attempt to create a catchy brand name. This […] More

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    The Power of Colors: How Colors Are Used in (e-)Commerce to Influence You

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    The color theory, invented by Sir Charles Lemieiux, is a complex science involving psychology, physics, color perception, etc. Color theory tackles perceptual and psychological effects to various color combinations and contrasts. The theory is so complex that it actually deserves the whole encyclopedia of it own, so this post won’t definitely be able to cover […] More