You’re open for business, but what if your website isn’t ready yet? There’s no need to worry. While your official website is being developed, you can use what’s known as a Coming Soon page instead.
Let’s explore Coming Soon pages: what they are, why you should use them, and some good examples to inspire you.
What is a Coming Soon Page?
A Coming Soon page is simply a placeholder for your company’s website when people visit your web address before the actual site is ready. These pages are a way to proactively tell visitors that your site is down, whether it’s still being developed or is offline for a redesign. A Coming Soon page is typically an image with some sort of message to inform people of your site’s status.
4 Reasons to Use a Coming Soon page
Why would you want to use a Coming Soon page instead of simply waiting for your full site to launch? Here are four reasons:
1. Collect Leads
It’s common for Coming Soon pages to include email sign-up forms. This lets you start building your email marketing list so that you can send early promotional offers and update customers on news about your launch.
2. Build Early Buzz and Brand Awareness
A Coming Soon page gives you a chance to increase the visibility of your new branding. You can promote it via social media and sponsored articles on other sites to build awareness during development.
3. Help Customers Find You
If you run a brick and mortar business and don’t rely on your website to make direct sales, a Coming Soon page is a great way to help local customers find you. Publish your address, phone number, a map, or business hours to encourage people to seek you out.
4. Get Indexed Earlier
Many Coming Soon pages are light on content. But that doesn’t mean yours has to be. Create a single content-rich page explaining what your business is all about. It will give you a chance to get your domain indexed by Google earlier and start ranking for a target keyword phrase or two.
3 Great Coming Soon Page Examples
Now that you know how a Coming Soon page can help your business, let’s take a look at three examples.
1. Playacor Group
This simple Coming Soon page is designed to capture leads from potential clients for this property management firm.
2. Losey Insurance
A business with a local or regional focus, like an insurance company, should focus on advertising its physical location and contact information, much like Losey Insurance does here.
This Coming Soon page for an Edinburgh restaurant barely focuses on the new website that’s coming. Instead, it serves as an information-rich page with links to download menus, contact info to help customers find them, and a bit of promotional press.
The next time you’re building a new website or overhauling an existing site, consider adding a Coming Soon page to keep your customers engaged and informed.