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Just because today’s cameras can capture every little detail doesn’t mean they have to in order to bring us gorgeous and meaningful photos. Sometimes silhouettes tell us everything we need to know — they capture settings in a nameless, faceless way that allows us to imagine that we could be there ourselves (or project any image or character we want on the image). It leaves things open to the imagination in ways more traditional photographs might not. Check out this photostream of silhouette photography to see what I mean. Could that be you standing in the distance?

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The color theory, invented by Sir Charles Lemieiux, is a complex science involving psychology, physics, color perception, etc. Color theory tackles perceptual and psychological effects to various color combinations and contrasts.

The theory is so complex that it actually deserves the whole encyclopedia of it own, so this post won’t definitely be able to cover it all. Instead, it lists some fundamnetals that you will hopefully be excited to hear.

The post covers some ways you can be influenced by colors, i.e. how your shopping decisions may be controlled by the right choice of colors in stores (or on e-commerce websites): next time when you see the color tricks, you will recognize them!

Generally speaking…

Color-theory

How color may help influence your mood and encourage/ discourage you to act – this way your actual behaviour can be controlled:

Note: this table simplifies color theory a lot: it doen’s take national and cultural differences into account and of course color may also vary based on the personality type. This table sums up the reaction to a specific color of an avarage US buyer:

Color Makes you feel… Implementation
Blue Safe and secure Good if you need peopeel to trust you
Green Calm and confident Good for making people spend money
Red Energetic and vigorous Good if you want people to risk
Yellow Optimistic and cheerful Good if you want people have fun
Pink Romantic and dreamy Good for (young) female customers
Orange Willing to take action Good if you want people to act
Black Powerful and wealthy Good if you want people to spend money

Most generally speaking and in an effor to somehow sum-up the table above, calm colors (like green and blue) make you feel calm while warm colors (like red, orange and yellow) excite you.

Based on the above table and this article, best colors by business can be summed up as:

Industry Colors
Beauty/ Make up Has strong association with youth Is associated with prosperity
Banking / finance Makes people feel secure Is association with US dollars and safety
Gambling Is associated with energy, encourages people to take risks Is associated with prosperity
Auto Is associated with energy and speed Is associated with luxury (black limousines)

Stats…

Color theory

To support the above theory, here are some results of the color associations study which dates back to 2003:

What Look Trustworthy:

Color: trust

What is Most Associated with Speed:

Color: speed

What Looks High-Quality:

Color: quality

What Looks Cheap:

Color: cheap

Advice…

Color theory

If you a smart shopper, you will know that:

  • Red makes you feel hungry; so if you see something red and feel like buying and eating that, this may be color, not real you;
  • Orange makes you feel like acting; so if you want to click that pretty orange button that says “BUY NOW”, this may be the button color, not your real wish;
  • Blue makes you trust the buyer; so if some website looks trustworthy enough to share your credit card information with it, this may be the design color choice, not your real feeling.
  • Green makes you want spend your money: in fact, like with blue, it makes you think the seller looks trustworthy enough to entrust him with your money.

Post images by rubberduckee, snowriderguy, only alice

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Who Let The Dogs Out?

by Hasan on February 1, 2010

in Animals, Photos

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Dogs — they can be man’s best friend, protector, and companion. The love of a dog is unconditional, and their lust for life can seem boundless. Whether they’re napping to unwind from their oh-so-difficult day or romping around outside in the snow, aren’t you just a little bit envious of how carefree they can sometimes be? If you’re not, maybe you will be after seeing this photostream. These funny and adorable photos of dogs will hopefully brighten your day and spread a bit of that carefree attitude your way.

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Sweet Kisses in Black & White

by HasanJanuary 25, 2010 People

A kiss is a powerful thing. Whether it’s a passionate kiss between lovers where you can get completely lost in the moment, or it’s the kiss of a mother making even the worst boo-boo disappear in the mind of a child, you can’t deny the power in a kiss. We won’t try to. But we [...]

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Mother’s Love, Captured on Film

by HasanJanuary 16, 2010 Animals

“Some mothers are kissing mothers and some are scolding mothers, but it is love just the same, and most mothers kiss and scold together.”
Pearl S. Buck
There’s something about the bond between mother and child that nothing in this world can beat or replace. That doesn’t just go for people. Mothers and their young share this [...]

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Splash, Splash, Splash! The Art of Macro Photography

by HasanJanuary 13, 2010 Photos

Have you ever stood poolside, trying to capture the perfect splash shot as someone dives into the water? It’s not easy to do well. This collection of wet and wild photos is for everyone who ever struggled to get the perfect splash shot of their own. The macro photography examples below let you get up [...]

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The Beautiful World of Photomanipulations

by HasanJanuary 9, 2010 Design

Sometimes it’s not enough to take an interesting photo — you need something more exotic, something that can’t be found and photographed in real life. That’s where photomanipulation comes in. It’s the combination of the arts of photography and graphic design where photos are altered or enhanced to create a desired effect. Still not sure [...]

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Raindrops Keep Fallin’ On My Head – Photos Featuring Umbrellas

by HasanJanuary 5, 2010 Ads

Umbrellas. Despite the lie perpetrated by Mary Poppins, they won’t send you soaring through the air. But they do protect us from the sun. They protect us from the rain. They’re functional. They can be beautiful too — a lone bit of color on an otherwise gray and dreary day. Take a gander at the [...]

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The World Through Rose-Colored Glasses: Photos Featuring Sunglasses

by HasanDecember 27, 2009 Animals

Some people see the world through rose-colored glasses. Others see things through a cool set of shades. Which group do you fit into? If sunglasses on a bright, sunny day are more your speed, you’ll enjoy this photostream featuring sunglasses of all different styles on all kinds of people, and even on man’s best friend!
Photo [...]

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In the Kingdom of Flowers: Delicate Macro Photography

by HasanDecember 25, 2009 Nature

We all know flowers are beautiful. They can put a smile on the face of someone in the hospital and have gotten more than a few men out of trouble over the years. But when was the last time you really looked at a flower — not just the overall picture but the intricacies that [...]

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